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Sales Training for Agents and Counsellors (STAC)

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Welcome to Sales Training for Agents and Counsellors

Sales Training for Agents and Counsellors (STAC) Welcome to Sales Training for Agents and Counsellors

Course Learning Outcomes

This course will enable you to:

Create an ethical advantage to enhance your effectiveness and reputation

Develop impactful communication techniques that build a strong professional presence

Confidently connect with stakeholders

Create a strong Unique Value Proposition to set you apart from the competition

Build trust with your institutes and students through transparent and ethical communication

Create a practical, comprehensive toolkit to drive process improvements

Develop an ethical code of conduct and align your sales practices accordingly

Use data-driven insights to improve decision making and marketing

Elevate your counselling skills and empower students to make informed decisions

Identify and analyses key performance metrics

Establish feedback mechanisms and a strategy to achieve continuous professional development

Course structure and time to complete

The course contains nine units, each with a practical takeaway and a short quiz at the end. The pass rate for the quizzes is 80% and you must pass to move on to the next unit.

As a guideline, each unit contains approximately 1 hour of reading material. If you choose to undertake the practical activities we have provided, these will take approximately 1-2 hours per unit, depending on how long you want to spend on them.

The nine units are as follows:

Unit 1: Introduction to Sales

Unit 2: What’s Your Value?

Unit 3: The Student Journey

Unit 4: The Ethical Advantage

Unit 5: Student-centred Marketing – building your pipeline

Unit 6: The Power of YOU!

Unit 7: Elevating the Counselling Process

Unit 8: Creating Successful Relationships with Stakeholders

Unit 9: Measuring Success and the Feedback Loop

Final assessment

There is a final assessment at the end of the course.

This is a short scenario with nine questions which allow you to apply what you have learned.

The pass rate for the assessment is 80%.

Passing this assessment will then generate your course certificate.

Course navigation

Each unit landing page has a button that says ‘Click here to start‘. When selected, this will open the content in a new tab. When you have finished the unit, please select ‘Exit Course‘ in the top right of the screen. This will prompt you to close the tab and return here.

When you return you will see that a ‘Next lesson‘ button has become available. Selecting this will take you into the following unit.

Please note: If you exit an activity before completing the unit, and return later, the system will have recalled how far through the course materials you were so you can navigate back to this point.

Select ‘Next lesson’ to start the course.

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